I'm an agency getting complaints that the photos a hotel uploaded to my website don't match reality. What should I do?

Make sure your contract with the hotel states that uploading accurate images is the hotel's responsibility and that the hotel will cover any resulting losses. In Advertisement Board meeting No. 344 (File No. 2024/2621), the fine for hotel images on an agency's website was imposed on the hotel, not the agency. The reasoning: the images used in the property's promotions were found not to match reality, and consumers were misled by them. Naturally, the assessment may differ from case to case.